27 October, 2020

Yes, No, And Wow!

First there came the graphic designer, before his digital superannuation. Rampant miscegenation will now transform his field.

Photograph by Getty Images
Yes, No, And Wow!

Whether you have noticed it or not, the subliminal stimuli responses to design—a kind of design consciousness—has grown steadily within you in this century more than it had ever before. Design, as in visual design, is no longer just a decorative hook to grab the consumer’s attention; design is germane to the goods and services rendered to the consumer’s experience. Imagine your irritation if you were asked to decipher an electricity bill that looks like the ones you got two decades ago. The same applies to a host of things we subconsciously encounter in our day-to-day lives now where design has intervened decisively. In a life that’s increasingly indulged by merely touching that 120 sq cm glass screen resting on your palm, design plays and will play a greater role in the coming decades that will be ruled by artificial intelligence (AI), machine learning and what have you.

But before we speculate on the unm­apped terrain where design is headed in the future, let’s look at how we arrived where we are. Modern graphic design is more or...



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