24 June, 2021

Wire To Cut All Wires

The approaching footsteps of JioFiber broadband throws others into panicked activity

New Direction
Akash (left) and Isha Ambani at the JioFiber launch
Wire To Cut All Wires

“Jio Giga Fiber beats the rest because of its ultra fast upload and download speeds & effective functioning in merely ‘milli seconds’. Now, imagine a high speed private internet highway right inside your home.”


Thus goes the proud, and loud, declaration on Jio’s website. Even before the service has been launched, and the first subscri­ber enrolled, Reliance Jio is clear about its intention regarding its high-speed broadband service JioFi­ber—it wants it to be the market leader.

Though the services are scheduled to be launched only on August 15, it is alr­eady the Next Big Thing in the Indian telecom and broadband market. No one is taking it lightly.

Soon after the announcement of Jio­Fi­ber earlier this month, shares of inc­um­b­ent broadband service providers, like Den Networks and Siti Cable, tanked significantly, some by as much as 18-20 per cent.

Naturally, all players are wary of Jio­Fiber’s possible...

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