31 October, 2020

Who Holds The Blue Pencil?

The vaunted autonomy for Doordarshan and AIR seems destined to remain a distant illusion

Tribhuvan Tiwari
Who Holds The Blue Pencil?
outlookindia.com
-0001-11-30T00:00:00+05:53

What Ails Prasar Bharati Corporation

  • Crucial posts of members (finance) and member (personnel) remain vacant
  • 80 per cent vacancies in programming
  • Even viewers in villages have ditched Doordarshan for private broadcasters
  • Global broadcasters spend 70 per cent of their budget on programming. DD and AIR spend less than 15 per cent on programming and content
  • 90 cent of TV-owning households access cable and satellite systems. Prasar Bharati is saddled with terrestrial transmission that no one watches.
  • No recruitments, no promotions and 31,621 staff, making it the third largest employer after railways and defence

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It was the last week of April. The UPA was in power but beginning to seem doomed. The election air across the country was rippling with Narendra Modi’s campa­ign. An interview with the opposition BJP’s candidate for prime ministership was a snatch any channel would have...

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