29 November, 2020

When Lycra Met Lehenga

In our milieu, there can't be one fashion. That's why it is energising and fun.

Sandeep Adhwaryu
When Lycra Met Lehenga
Anorexic models in Swarovski crystals strutting their stuff on a five-star hotel ramp, Bollywood nymphets gyrating in bustiers and hot pants, feuding Page 3 designers shrilly squaring off on national TV, all project a much-hyped version of Indian fashion. Millions of rural and small-town Indians send out alternate, equally vibrant messages. The truth, thank goodness, is that there is no single stream of ‘Indian Fashion’. Instead, multiple, often totally divergent, equally rooted, fashion trends and directions....

For instance, arty-crafty activists in metro cities (including myself) often deplore the death of the sari. We cite the increasing numbers of Generation Next who are abandoning the sari for western-wear jeans and skirts, and sigh that even their mothers are shifting to salwar-kameez. This is quite true—a combination of convenience and peer pressure, fuelled by the bombardment of media images suggesting that the sari is outmoded and fuddy-duddy. In TV ads it is always the nagging old mother-in-law complaining about the toilet or...



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