No One Cares What You Had for Lunch , insists the title of an American book dispensing droll advice to wannabe blog superstars. But if Indian blog enthusiasts are to be believed, this is advice you should ignore. People are, in fact, scrambling to find out exactly what you had for lunch, eager to demand recipes if it was toothsome, and ready with commiseration if it left you cold. Food bloggers are a fast growing tribe in India, with enthusiasts ranging from busy young urban professionals to homebound housewives and tech-savvy retired folk; from seasoned chefs to bumbling first-timers. "I have plenty of friends who are hopelessly addicted to food blogs!" says celebrated chef Ritu Dalmia. Debashish Chakrabarty, founder of the blog award site Indibloggies, confirms that food blogs are the rage today.