25 September, 2020

Vikram Bakshi

McDonald India’s ceo on five years of business in India and its future plans

Vikram Bakshi
outlookindia.com
-0001-11-30T00:00:00+05:53
Where does one of the world's most popular brands stand in India after five years?
In the heart of all our consumers because we offer a product that is relevant to the country. It is relevant because of its price and the taste.

And also for spawning a Big Mac generation?
We do not have any fizz to produce the Big Mac babies. We encourage families and children are a part of them.

Has the Indianised menu helped bottomlines?
Absolutely. Localising the menu has helped solidify our foundation. And we keep experimenting as we create new markets.

The focus continues to be in North and West. What about South?
The first outlet in India opened after six years of research. We are still studying the southern markets.

Competition continues to mount. Pizza is cheap and now available at home...
Let there be more such outlets. Competition will grow, prices fall and consumers benefit.

Is the focus more on low-price, high-volume sales?
Yes. Because India always lacked low-priced, high-quality branded...
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