17 June, 2021

Unsheathe The Spirit

Ranveer’s new condom ad hits the sweet spot

Unsheathe The Spirit
outlookindia.com
-0001-11-30T00:00:00+05:53

When Poonam Pandey attempts a ‘spoof’ on a new ad campaign within two days of its release, you know you have a winner on your hands. The ‘Do the Rex’ campaign featuring Bollywood young blood Ranveer Singh has gone viral on social media within a day of its release, with 1,50,000 views. The commercial, which literally begins with a ‘bang’ and a subsequent orgasm, has the actor gloating about the experience with a dance and a rap, written by the 28-year-old himself. The attempt is a far cry from condom ads of yesteryear, with their cringe-worthily self-conscious erotic moves. The image of the homely woman with a come-hither twinkle in her eye has been replaced by the chiselled hunk who encourages you to carry a khushiyon ka chhata along.

The mind behind the campaign, Partho Sinha of...

More from Siddhartha Mishra


Latest Magazine

June 21, 2021
content

other articles from the issue

articles from the previous issue

Other magazine section