17 June, 2021

Unsheathe The Spirit

Ranveer’s new condom ad hits the sweet spot

Unsheathe The Spirit

When Poonam Pandey attempts a ‘spoof’ on a new ad campaign within two days of its release, you know you have a winner on your hands. The ‘Do the Rex’ campaign featuring Bollywood young blood Ranveer Singh has gone viral on social media within a day of its release, with 1,50,000 views. The commercial, which literally begins with a ‘bang’ and a subsequent orgasm, has the actor gloating about the experience with a dance and a rap, written by the 28-year-old himself. The attempt is a far cry from condom ads of yesteryear, with their cringe-worthily self-conscious erotic moves. The image of the homely woman with a come-hither twinkle in her eye has been replaced by the chiselled hunk who encourages you to carry a khushiyon ka chhata along.

The mind behind the campaign, Partho Sinha of...

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