25 January, 2021

Trolleys Of Fresh Suspense

Walmart acquiring a 77% stake in Flipkart spells a new season in Indian e-commerce. Amazon gets a heads-up.

Illustration by Sajith Kumar
Trolleys Of Fresh Suspense

Fallouts Of The Big Move

  • Walmart is expected to bring its global systems into Flipkart and increase operational efficiencies
  • Walmart’s private labels may be available to Indian consumers through Flipkart
  • Consumers will gain, as they will get a larger selection online
  • Competition between Amazon and Walmart-Flipkart may benefit consumers, as both will compete to woo buyers with special offers
  • The e-retailers are likely to continue with deep discounting; Amazon to win over more customers and Walmart to justify its $16 billion acquisition
  • Walmart’s focus on online grocery retail may bring in a new class of online buyers. Consumers are likely to benefit from good deals.


The battle lines have been clea­rly drawn in the Indian e-commerce sector. With Walmart acq­uiring 77 per cent stake in the country’s largest homegrown e-commerce company Flipkart for $16 billion, the stage has...



To read this piece, and more such stories in India's most exciting and exacting magazine, plus get access to our 25-year archives goldmine, please subscribe.

Latest Magazine

February 01, 2021

other articles from the issue

articles from the previous issue

Other magazine section