24 November, 2020

There's No Business Like...

...show business, and a horde of MBA-slinging mini-moguls have set out to prove the maxim

There's No Business Like...
outlookindia.com
-0001-11-30T00:00:00+05:53

CALL it an infusion of corporate culture in tinseltown. Or the confusion of the coexistence of creative, artistic pursuits with money and materials management. But slowly and surely, in Bollywood, the loose-script-shuffling, cash-toting producers of yesteryear are giving way to staid, pin-striped business managers who are more comfortable spewing net profits and earnings per share than zoom, long shot and cut.

Over the past few months and the next, a host of small-budget films are being released. Papa Kehte Hain, Is Raat Ki Subah Nahin, Army, Khamoshi, Aur Ek Prem Kahani, Dil Ke Jharokhe Mein.... Most of them are piggybacking on a single star, some have a fairly known director, but all are produced by slick, corporate entities apparently far removed from the gloss of dross.

Madras-based GV Films, part-owned by director Mani Ratnam, was the trendsetter a few years ago, when it went public and brought management techniques into movie-making. (Ratnam is an MBA from the Bajaj Institute.) But now, it's a virtual stampede. Khamoshi,...

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