20 September, 2020

Therapy For Retail

Glitzy retailers in glittering new malls are fighting for their lives

Sanjay Rawat
Therapy For Retail
outlookindia.com
-0001-11-30T00:00:00+05:53

The New Mall Math

  • Don't arm-twist retailers into paying ever-higher rents, enter into revenue-share partnerships with them
  • Clusters of malls are out, dispersed locations in. Aim for lower-cost cities, where malls are still a novelty.
  • Must avoid: Clutter, dark spaces, corridors, bad hygiene
  • Prevent visual fatigue by moving around stores, must have services for all-important women shoppers
  • Have the right pricing mix of costly and less expensive products; be clear about customer mix, catchment area
  • Sell off parts of the mall that aren’t working out to hotels, offices, BPOs, service apartments
    50% of all malls will shut down in 2010

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There was a time not so long ago, whenever we were bored, we visited “uncle and aunty” next door and everyone sipped cups of milky tea till the confab died a natural, cloying death. Over the...

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