02 March, 2021

The Year Of The Indian Middle Class

I am quintessentially middle class. Nevertheless, I constantly remind myself that there are other things in heaven and earth besides bigger and bigger shopping malls.

The Year Of The Indian Middle Class
outlookindia.com
-0001-11-30T00:00:00+05:53

When Outlook was launched in 1995, among the first decisions I took was to resist the temptation of nominating a Man of the Year for our Christmas/New Year double issue. As journalists we are designed to have built-in crap detectors and it seemed to me that this whole business of selecting one individual for honour was slightly spurious, if not altogether bogus. Despite my reservations, I note the virus is spreading. Today, there is hardly a media organ which does not indulge its craving for picking a single person. As you may have observed, Outlook continues to buck the trend but I must confess we are feeling pretty lonely.

If push came to shove, I would have to declare 2006 as the year of the "Indian middle class". They've never had it so good. My picture of the winner would be a jeans-clad, Esteem-riding family buying Swiss chocolates. As a companion choice, I would nominate the Indian media which is now so completely aligned to the middle class in its values that the two often work in tandem. Understandably, a fair...

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