Unlike a majority of people in power, Kerala’s finance minister, Dr T.M. Thomas Isaac, does not wear any attitude on his sleeves. At the end of his day at the secretariat in Thiruvananthapuram, he prefers to casually join a group of employees leaving the office to his parked car at the entrance instead of hopping into a beacon-fitted car.
The minister’s Facebook page appears as grounded. Like a journal written in earnest, his posts in social media are about his everyday ordinary encounters with people.
Simple, straightforward and peppered with original humour, Isaac’s Facebook posts have given to his communications with his followers a personal touch. “I do not preach. I just share my experiences,” says Isaac. “I tell stories of people I meet and give them space. People are interested in reading such stories. It is a very important way of communicating.”
During Kerala’s heated election campaign earlier this year, excerpts from Isaac’s Facebook post read like this: “May...