28 February, 2021

The Turf Ain’t That Green Anymore

From its flamboyant debut, star auctions, star owners and sheer spectacle, is IPL now losing drama and draw?

AP
The Turf Ain’t That Green Anymore
outlookindia.com
-0001-11-30T00:00:00+05:53
  • Jersey front chest Sponsorship selling at 50 per cent less at Rs 4 crore as against Rs 8 crore last year
  • Bollywood Last two years, no big-ticket flick was released during IPL. This year, Agent Vinod already running, Housefull 2 slated next.
  • Team title sponsor Selling at less than half at Rs 8 crore in 2012 against Rs 16-18 crore two years back
  • TV ad spot rates Rs 3-3.25 lakh per 10-second spot in IPL1, went up to Rs 5-5.5 lakh in 2011. 5-10% lower this year, but could go up once games begin.

***

In the first four years of the IPL, you could not duck the marketing bluster, the advertising blitz, the Bollywood razzmatazz a week before the runaway hit cricket tournament. In the first year, filmstars Akshay Kumar, Hrithik Roshan and Katrina Kaif were cheering fans to watch their heroes. But in its fifth edition, interest from viewers and advertisers is, at...

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