22 October, 2020

The Truth Paste

Aamir’s TV activism is a blockbuster. But does it help to sprinkle stardust on real issues? The jury is out.

The Truth Paste

In the sprawling Prince’s Suite of the palatial Rambagh Palace hotel in Jaipur, Aamir Khan, spectacles perched enticingly on nose, fingers poised on the iPad in his hands, looks a visibly happy man. The official TRPS for Satyamev Jayate are yet to come in, but the Twittermeter started ticking soon after the actor’s social issues-based blockbuster show debuted last week, eliciting a stupendous “58 million impressions” for tweets on the show’s first episode on female foeticide. The potential viewership on Doordarshan, the Star bouquet and regional channels is estimated to be 400 million.

Not just that, the full episode was viewed by 1.5 lakh people in less than a day on YouTube. The show’s first telecast in the UK was so huge that it occupied the second spot in the popularity charts after Sky Sports, a first for an Indian show. A Pakistan channel is eager to grab its rights. Aamir’s fee of Rs 3.5 crore per episode is by far the highest charged by a celebrity anchor, that too for a...



To read this piece, and more such stories in India's most exciting and exacting magazine, plus get access to our 25-year archives goldmine, please subscribe.

More from Namrata Joshi

Latest Magazine

October 26, 2020

other articles from the issue

articles from the previous issue

Other magazine section