20 January, 2021

The Trendy Cells

With its new range of phones, Nokia hopes to maintain a lead

The Trendy Cells

THE Asian economic crisis does not seem to have dampened the spirits of Finnish telecommunications giant Nokia. At a high-tech media launch in Singapore recently, the $9.8 billion company unveiled a new range of mobile phones to get a grip on all market segments. At the top end is the metal-coated Nokia 8810, one of the smallest phones in the market weighing only 98 grams.

In keeping with the company's buzzword, 'fashioned for life'—that is, technology as accessory—the emphasis is as much on design and aesthetics, as convenience and functionality. Indeed, Nigel Litchfield, senior vice-president, Nokia mobile phones (Asia Pacific), took pains to emphasise: "The rising trend towards individual preferences and self-expression is reflected in high demand for status products in the region. Products which could be classified as luxury items and associated with strong brand names."

And the 8810 is bound to become a status symbol, with its sleek look and technological versatility: a slick sliding cover, internal antenna,...



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