27 November, 2020

The Smash Hit Of The Social Media Court

Saina Nehwal, sportsperson of the Year

Photograph by Getty Images
The Smash Hit Of The Social Media Court
outlookindia.com
2016-10-07T19:06:11+05:30

Badminton star Saina Nehwal knows how to stay connected to her followers all the time, writes Qaiser Mohammad Ali

Ace badminton player Saina Nehwal is recuperating from a knee operation, but it has not prevented her from being active on social media, particularly Twitter. From tweeting a photo from her hospital bed to calling upon fans to join her in supporting the Indian kabaddi team for the World Cup to posting pictures of her rehab programme, Saina has been unrelenting.

The world No. 5 player says that, as badminton is not popular in India as cricket, she wants to let her millions of fans know the latest results of her matches via social media. “The idea is to tweet to inform fans,” says the 26-year-old star. She, however, admits that the Twitter exchanges are pleasant only when she keeps winning.  “Till the Olympics, when I was winning titles, I was getting good comments, but I started receiving negative rem­arks after I suffered the knee injury.”

While in Delhi to receive the...

unsub

THIS ARTICLE IS PRICELESS...

To read this piece, and more such stories in India's most exciting and exacting magazine, plus get access to our 25-year archives goldmine, please subscribe.


Latest Magazine

December 07, 2020
content

other articles from the issue

articles from the previous issue

Other magazine section