29 July, 2021

The Seven Deadly Sins

Low interest rates means double-digit returns are possible only by investing in equity. But with caveats.

Punit Paranjpe
The Seven Deadly Sins
Pride, envy, anger, sloth, greed, gluttony, lust. For centuries now, theologians have debated these seven deadly sins that, according to religious scriptures, hinder the path of human beings to spiritual progress and redemption. As a group, they are no closer to arriving at a consensus on how these sins influence life and after-life than they were when they started out.

A list of transgressions, on the same theme, can be drawn up for equity investors as well, which is what we did after speaking to some of the best minds in business. But unlike theologians on their subject, our market experts didn’t express radical differences in opinion on our market adaptation of the seven deadly sins. They pretty much agreed that the avoidance of these vices by investors would go a long way in making stocks an easier, more comfortable—and more profitable—world.

With interest rates on debt instruments spiralling downwards, and Budget 2003 giving clear signals that low interest rates are here to stay, the only way to take home double-digit returns is by investing in equities,...

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