19 October, 2020

The Image Manager

Skilful PR is attracting several journalists to the 'sarkari' fold

The Image Manager

WHAT he lacks in charisma, Chandrababu Naidu has been trying to make up through public relations. In the eight months that he has been in power, the Andhra Pradesh Chief Minister has shown that he is a wily manipulator who understands the importance of media management. The direct impact of his wooing the media is that, barring two English dailies, almost all the papers in the state are supportive of the Chief Minister and his Government. Says a senior Hyderabad-based journalist: "The press is literally eating out of Chandrababu Naidu's hand. There seems to be very little objectivity."

Providing sops and pampering journalists and editors is the name of the game. Naidu has never failed to visit journalists in distress and has often offered them help. Even relatively junior scribes admitted in hospital have been surprised by a visit from Naidu and the Chief Minister invariably asks the hospital to send the bill to his office should the journalist find the fee too steep. Such magnanimous gestures have won Naidu many friends in the press.




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