- "You may have a wife, a car and your own land, but what if your son doesn't return home safe?"—Narendra Modi speaking at public rallies.
- Compact discs (CDs) distributed across Gujarat had this message: "You are travelling in a train, you might be attacked. You are in prayer, you can be assaulted. You are walking in a crowd, you could be lynched."
- A pamphlet in Ahmedabad had this ominous warning: "Be careful passing through Muslim-dominated areas. Ask the government to set up police chowkis in such areas. Ask for a Hindu-friendly officer. Women, be careful while shopping in Muslim-dominated markets like Dhalgarwad in Ahmedabad, you might be molested or raped...."