02 August, 2021

The Fake Lip Job

Air-kissing has arrived as a social greeting. The handshake is so last century and the namaste is solely the reserve of prudes.

The Fake Lip Job
In Page Three, film director Madhur Bhandarkar's potshot at the world of celebrities, two chauffeurs wonder aloud at the readiness with which their employers air-kiss everyone at a party. "Yeh hawa mein kiss kyon karte hain?" one asks the other.

Now, even Bhandarkar, the man with the outsider's perspective, routinely finds himself compelled to air-kiss because "it's the norm in the high circuit". And never more so than during the Christmas-New Year party season, when you can scarcely draw breath without inhaling a lungful of chummas.

No matter that the air-kiss is about as authentic as a Louis Vuitton handbag hawked outside CST station, everyone's puckering up these days, from fully paid-up members of the Page 3 club to young, urban wannabes and earnest never-will-bes. The air-kiss has arrived as the social greeting de rigueur.

"It's our way of saying namaste or Sat Sri Akal," says socialite Queenie Dhody.

The air-kiss is, as adman Prahlad Kakkar puts it, "a tribal ritual, a Page 3 phenomenon". That's where...

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