19 January, 2021

The Executive Never Sleeps

As competition hots up, globe-trotting Indian professionals are having to stretch their workday far beyond their job profile

The Executive Never Sleeps

REMEMBER the time when jobs used to be neatly packed in sealed nine-to-five envelopes with regular breaks, well-defined responsibilities and rigidly structured salaries? Those jobs are fast going the way of the dinosaur. Instead, work—a lot of it—is in. In corporate India, as industries and services get more competitive and spread their wings across the border, time zones get blurred. The typical executive or professional today is finding his workday stretching far beyond his job profile and spilling over into what was so far his personal territory. And in the relentless drive to maximise his gains from the professional environment, he is juggling hectically to absorb the rising elasticity of work.

 "The 40-hour week is a relic of the past. A 60-hour week is more of a ground reality," says Ravi Virmani of human resources consultant Noble & Hewitt. "A day at PepsiCo is made up of 12 to 14 hours. Doesn’t stop at that. It spills over to non work hours through phones, fax and computers," says Mahendra Swarup, executive director, PepsiCo. Corroborates Nandan M....



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