31 October, 2020

The Core Of Apple

An Indian makes waves as head of the most dynamic division of the computer giant

The Core Of Apple

AT the Cupertino office of the beleaguered US giant, Apple Computer Inc., a massive drive is on to eliminate the worm in its operations. For the second quarter of fiscal 1996, the company announced a $740 million loss and plans to shed over 1,500 jobs. Hounded by Wall Street and the financial media for its flagging performance, it has ousted chief executive Michael Spindler, narrowly survived a merger with Sun Microsystems, and brought in Gil Amelio to supervise the spring cleaning. The new CEO has overhauled the top management so fast that those who got up from their chairs, the story goes, found it reoccupied before they could ease themselves back.

Amid the executioner's roll call, one man from Amritsar quietly picked up the pieces, and added a few to his name. He is 45, has pent seven years at Apple and 13 before that at IBM and Xerox, and now his designation is Senior Vice-President of Corporate Marketing, and General Manager of the Entertainment, New Media and Internet Division, Apple Computer, Inc. Satjiv Chahil believes that the Mac is...



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