04 December, 2020

The Blue Label: II'm A Winner

Before they become brand creators, the to-be hotshots of Indian business get to rely on their biggest brand: IIM

Satish Kumar
The Blue Label: II'm A Winner
Among the least significant but usefully metaphorical aspects of the Indian Institute of Management at Ahmedabad (iim-a) are two boards at its gates that say ‘Entry’ and ‘No Entry’. The first is for the 200 chosen ones and the other for the 49,800 young men and women who try to get in every year but fail.

"IIM" is one of the most powerful brands created in independent India. The world’s top corporations have woken up to the potential of this clutch of B-schools in India as happy recruiting ground for some of the finest young management brains, not only in India but in the world. From Wall Street to the marriage market, iim means magic.

Of course, other B-schools hold slightly different views. Says the director of one: "iim alumni are spread all over. They’ve become ceos, so networking for jobs is better. Our students have to strive harder to establish themselves unlike the iim graduates who have a big brand to back them."

Be that as it may, the iims remain some of the toughest B-schools to get into, in the world. The iims’ Common Admission Test (cat)...



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