13 June, 2021

Thank God It’s Friday?

There’s more at stake in Maharashtra than a Rs 90-crore SRK film

Apoorva Salkade
Thank God It’s Friday?

There may or may not be a method to Shiv Sena’s madness but there are motives for sure. Its blow-hot, blow-cold stance on Shahrukh starrer My Name is Khan resulted, till Thursday night, in the kind of pre-publicity no actor or filmmaker would desire. But for a party in decline, unable to attract numbers in a membership drive last month, and stung by the one-upmanship of Congress scion Rahul Gandhi last week, a faceoff with SRK meant free publicity and renewed relevance.

Nervous cinema owners were weighing Chief Minister Ashok Chavan’s repeated assurances of peace and security if they released the film on Friday as scheduled. Till late Thursday night, owners dithered. Mumbai turned out to be a prestige point: Chavan wanted the release, sounding almost like the film’s maker or publicist; owners of some 70 theatres wanted SRK and director Karan Johar to settle the row with the Thackerays; SRK hung between the business of films and his ‘integrity...and Indianness’. With the Mumbai market fetching about...

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