22 October, 2020

Techniques Of Choice

Mumbai’s Gujaratis back Modi; its Marathis dither over three options

AFP (From Outlook 28 April 2014)
Techniques Of Choice
  • Mumbai’s Gujarati community is in thrall of Modi. A business-friendly image, work in Gujarat, has clinched their support.
  • The larger Marathi community, in contrast, is confused—caught between the BJP, the Shiv Sena and the MNS 
  • Many Marathi voters and leaders rue the acrimonious split between Uddhav and Raj Thackeray


It’s a political cleft along community lines. Kinnari Gada, 35, is a jewellery designer, a Gujarati and a Dadar resident. In previous elections—Lok Sabha or assembly—she used to vote for the ‘most appropriate’ candidate. But dinnertime conversations with family members have now crystallised into joint support for Narendra Modi.

Kinnari is one of the many Gujarati citizens in Mumbai who are rallying behind  Modi for the “development work he has done in Gujarat”. As Mumbai goes to polls on April 24, Gujaratis, largely a trading community (comprising of several communities like Jains, Kathiawadis and...



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