27 January, 2021

IPL Brings Joy To Fans, It Has Only Made Team India Bigger: Sundar Raman

Sundar Raman was at the heart of Indian cricket administration for a solid seven years on-the-go. A lot of operational success of the IPL can be attributed to him. His marketing acumen was instrumental in IPL's unprecedented growth over the years.

IPL Brings Joy To Fans, It Has Only Made Team India Bigger: Sundar Raman

As the first Chief Operating Officer of the Indian Premier League, Sundar Raman, just like the controversial Lalit Modi, is a name synonymous with the biggest and most glamorous T20 cricket league in the world. Until he stepped down in November 2015, Sundar was considered the brain behind IPL and his ability to exploit mileage in terms of revenue and branding made him indispensable to the Indian cricket ecosystem. His proximity to former BCCI and ICC president N. Srinivasan took him to the corridors of power in world cricket but after his name cropped up during the Supreme Court-mandated inv­estigation into the 2013 IPL match-fixing and betting scandal, Sundar’s image started to tarnish. Once he quit Indian cricket, Sundar, a science student with a post-graduate degree in adv­ertising and communication, was roped in to head the ambitious sports initiatives of Reliance Industries. The 47-year-old, who currently works as an independent adv­isor and administrator, spoke to Outlook exclusively on a subject close to his heart....



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