23 September, 2020

Business Of Online Gaming In India: Big Bucks, Bigger Consumer Base And Biggest Issues

Online gaming is the coming thing in Indian business. The burgeoning sector now is a global hub of investments and startups

Business Of Online Gaming In India: Big Bucks, Bigger Consumer Base And Biggest Issues
outlookindia.com
2020-08-01T18:54:15+05:30

Call it coincidence or a quirk of fate. There are not many occasions when a businessman and an economist, both stalwarts, are on the same page. But one such synergy happened early this year. Reliance Industries chairman Mukesh Ambani and Morgan Stanley economists Ruchir Sharma propelled online gaming towards our satisfied selves. For Mukesh Ambani, “Gaming will be bigger than music, movies and television shows put together,” while for Ruchir Sharma, “Compared to music and films, gaming has a bigger global market size”. Reason: it’s a serious business!

India’s online gaming industry, which is a gift of start-ups and their ecosystems, is now becoming a big industry, and billionaires and transnational firms across sectors are vying for a slice of the pie. Joining the bandwagon are e-commerce giant Amazon, telecom firms Jio and Airtel and payment wallet Paytm. According to Sharma’s research, more money is being spent on gaming than other, more common, pastimes—Twitter earns $8 revenue per user, Facebook is at $19, Google at $27,...

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