07 May, 2021

Mapping The Future

In a candid chat, Naveen Anand, Senior Director-Regional Marketing, Oriflame South Asia, lays emphasis on quality vs quantity and accepting change

Mapping The Future

Oriflame has been in India for more than two decades. What are your plans now?

We will be celebrating 25 years in India next year. Globally , India is a strategic market for Oriflame and has been steadily expanding our network within the country in the last two decades. The result is a stable and robust business that’s growing in double digits.

Looking at the way India is continuously growing in the spheres of beauty and wellness, it is an opportune phase to accelerate operations and build on what we do well. In fact, this growth is the perfect time to change the game and take our India operations to the next level.

The online market has been revolutionary with consumer behaviour undergoing many changes related to buying. How have you adapted to this?

I think it’s been a very positive change. Ever since online ordering became a full-fledged choice for Indian consumers, leading to delivery at one’s doorstep, we witnessed a change in the mechanics how our consultants are ordering and buying from us....

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