21 October, 2020

She's Got An Inner Life

The itsy bitsy makes space, big brands vie for the Indian woman

She's Got An Inner Life
You call her the Imelda Marcos of lingerie, but it only makes Saloni, 32, laugh in denial. She calls her quest for beautiful lingerie "artistic gratification". Hers is certainly a wardrobe brimming with pretty underthings—from lacy indulgence to sequinned sinfulness; in wearable black, white and ivory as well as in her favourite blue-greys and khaki-greens; and brands ranging from the staid Marks and Spencer's to decadent French ones like Aubade, Chantel and Simone Perel.

These wisps of fabric come with a hefty price-tag though: Saloni used to spend 25,000 bucks a year for intimate wear straight out of a boudoir in Paris. But that was then. Now it's all here, if you can pay for it—La Senza, Calvin Klein, La Perla, Women's Secret.... Gone are the days when bra-and-panty shopping entailed the huge embarrassment of sharing your cup size with a male shop assistant who sold underwear with the same panache as a chaiwalla dispenses tea. Lingerie, once a reserved luxury experience, is now for everyone. "Lingerie isn't just a bridal market...


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