21 October, 2020

She's Got An Inner Life

The itsy bitsy makes space, big brands vie for the Indian woman

She's Got An Inner Life
outlookindia.com
-0001-11-30T00:00:00+05:53
You call her the Imelda Marcos of lingerie, but it only makes Saloni, 32, laugh in denial. She calls her quest for beautiful lingerie "artistic gratification". Hers is certainly a wardrobe brimming with pretty underthings—from lacy indulgence to sequinned sinfulness; in wearable black, white and ivory as well as in her favourite blue-greys and khaki-greens; and brands ranging from the staid Marks and Spencer's to decadent French ones like Aubade, Chantel and Simone Perel.

These wisps of fabric come with a hefty price-tag though: Saloni used to spend 25,000 bucks a year for intimate wear straight out of a boudoir in Paris. But that was then. Now it's all here, if you can pay for it—La Senza, Calvin Klein, La Perla, Women's Secret.... Gone are the days when bra-and-panty shopping entailed the huge embarrassment of sharing your cup size with a male shop assistant who sold underwear with the same panache as a chaiwalla dispenses tea. Lingerie, once a reserved luxury experience, is now for everyone. "Lingerie isn't just a bridal market...
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