14 June, 2021

Shakha 2.0

The Sangh parivar, once a media pariah, is now a master at turning the tale on its head

Narendra Modi/ Website
Shakha 2.0

The RSS is known for its secrecy. The meetings of the organisation, either in Nagpur or in Delhi, are almost always held in camera. Those who take part are not even supposed to talk to journalists covering the event, making it extremely difficult to decipher the RSS decision-making process. But it isn’t as if the RSS hasn’t been conscious of the media’s importance. As early as 1947, the RSS launched its first English weekly, The Organiser, from Delhi. This RSS mouthpiece, where L.K. Advani started to work in 1960, was followed by many other publications, mostly in Indian languages (including Panchajanya in Hindi, initially UP-based, of which D. Upadhyaya was the chief architect).

With time though, the RSS has shed its earlier reluctance to publicise its views in the mainstream or national media, evident from the increasingly important role of its spokesperson who is always a savvy pracharak. More important, the RSS has become increasingly keen to influence and infiltrate the mass...

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