18 January, 2021

Set And Matchpoint

As they bid for BCCI'S exclusive TV rights, the Sony-Zee war moves on to a different terrain: cricket

Set And Matchpoint

AUGUST could well be a make-or-break month for the four-year-old Sony Entertainment Television (set). Having inveigled viewers and advertisers with innovative programming and attractive airtime pricing during the last financial year, the channel is now ready to play a totally new ball game. Coming up later this month is its first major foray into live cricket, a triangular limited-overs series in Sri Lanka involving India, Australia and the host nation. It'll be the first of seven international events for which set's bought exclusive TV rights from the Sri Lankan Cricket Board for $7.5 million (approximately Rs 34 crore).

There's more. A couple of days before the triangular event kicks off in Colombo on August 22, all eyes will be on a crucial meet of the working committee of the Board of Control for Cricket in India (bcci). It will decide the fate of set's Rs 100-crore bid for the telecast rights of all cricket to be played under bcci's aegis during the next five years. In the first year itself, 35 days of international cricket are guaranteed and the revenue-earning...



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