16 April, 2021

See It Only In 3D: How The West Was Won

The Congress is left to count its gains; Modi’s success infuses a certain piquancy into the choices the NDA has to make in the run-up to 2014

See It Only In 3D: How The West Was Won

Thirty years ago, when the West was yet to discover fully the potency and potential of new information technology to package and sell politicians, an old-school British Conservative Party strategist, Norman Tebbit, had sceptically noted that the public  “can smell a dead rat even when it is wrapped in red roses”. Narendra Modi and his NRI promoters have disproved the Tebbit formulation by carving out an impressive victory. The Modi hat-trick comes despite a marked disquiet among significant sections like the poor, tribals, Muslims and Patels against the style and substance of his leadership. What is more, Modi has proven his invincibility, and that too on his own terms.

Much was made of the Gujarat chief minister’s so-called 3-D virtual campaign; but much before the 2012 battle began, Modi and his handlers had put in place a sophisticated campaign centred on another set of three Ds: deception, disrespect and dabangiri.

The element of deception has been in the making for the last three years. Its central objective was to manufacture a...

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