05 August, 2021

Satya, Part II

What does Microsoft's appointment of its new CEO highlight? 10 key things.

AFP (From Outlook 17 February 2014)
Satya, Part II

India-born Satya Nadella’s appointment as CEO of Microsoft—a company that is a huge influencer, albeit with less lustre now—has stirred up the tech world. Arindam Mukherjee examines the 10 key things Satya’s appointment highlights: 

  1. Continuity matters for Microsoft
    Nadella is an old hand at Microsoft, having been there for 22 years. He ensures continuity in the company’s policies as against getting an outsider. Thanks to his technical background, he’s also up to speed on Microsoft’s core issues while leaving the marketing to professionals.
  2. Managing Bill Gates
    Make no mistake: Bill Gates is back. Having Gates as a technical advisor could be Nadella’s biggest advantage as well as a potential problem. Gates is expected to play a more active role in the strategy and day-to-day running of Microsoft, which could stifle Nadella’s independent thinking.
  3. Microsoft remains in...

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