- Around 15% price escalation in last six months hitting demand for affordable housing projects
- Low appetite for risk, commute distance or drawbacks in infrastructure is holding back buyers
- Perceptions of affordable housing differs across cities and income groups
- Price is a starting point, but most consumers are also seeking quality and infrastructure
It has staved off the worst effects of the slowdown and spawned over 450 projects across the country from some of India’s leading property developers. But even before the boom in affordable housing fructifies, worrying questions are being raised about the viability of demand for one- or two-room apartments at a reasonable price—Rs 5 lakh to Rs 30 lakh. Simply put, at a time when credit is easily available, consumer interest seems to be flagging. Is the trend for affordable housing in...