Why has Prem Granth flopped?
True, it has not done so well. We are slightly disappointed with the box office collections. But the film has been appreciated, the work of my brother Rajiv who has directed the film has come in for a lot of praise.
What went wrong with the film?
I feel that that the 15-25 age group did not patronise the picture. They did not find it breezy enough for their liking.
What misfired with the generation you are talking about ?
See, it is a mature love story. And that is something they don't want to watch.
Do you mean that mature love stories cannot click in India ?
Those between 15 and 25 go for masala movies. They are the MTV generation. They like fast plots, what we showed was a serious story which was liked by mature people.
The film's music was lilting. Did it not make a difference?
True. The music is very good. But what did not click was the nature of the plot.
What is in store for Rajiv, the film's director?
His work has been tremendously...