26 September, 2020

Ramesh Chauhan, Parle Group

Chauhan believes that executing a project is more than just getting the job done.... He has a way of making brands a part of consumers’ lives.

Photograph by Tushar Mane/Outlook Archives
Ramesh Chauhan, Parle Group
outlookindia.com
2017-04-06T17:30:36+05:30

 

Aptly known as the brand man of India, Ramesh Chauhan, founder of brands such as Bisleri, Maaza, Thumbs Up and Gold Spot, has had a spectacular, if not always smooth, ride to success. After all, raising brands that become household names, only to sell them off to build newer ones, is no mean feat.

 Chauhan was just 22 when he accomplished his first project— setting up a new plant on the WEH(Western Express Highway) at Andheri, Mumbai. He had just returned after finishing his studies at the Massachusetts Institute of Technology in the US. His major takeaway from his time abroad was that there was a difference between bookish knowledge and execution on the ground—a lesson that stood him in good stead while launching Bisleri.

According to Chauhan, executing a project is more than just getting the job done. This can be seen in the way he handles his brands and employees. He has a way of making brands a part of his consumers’ lives. It wasn’t just the instant-recall taglines—for instance, “happy days are here...

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