25 October, 2020

Pulao Par Avion!

Mom’s kitchen to NRI plates: the in-between is cut-’n-dry

Apoorva Salkade
Pulao Par Avion!
outlookindia.com
-0001-11-30T00:00:00+05:53

Prithi Chauthani is glad her son, a student in the US, still gets to eat the food cooked by her every day. Magic? No, tech actually. Prithi takes her son’s favourites, this month it’s biriyani, to Lalit Meisheri, who processes them into ready-to-eat, single-serve packs.

All her son has to do is place the packs in boiling water and, voila, out pops piping-hot mom’s biriyani! The food was about 7 kg when Prithi took it to Meisheri. After being processed, it weighs less than 2 kg and is easy to transport by air. And all it costed her was Rs 2,000. “His birthday is coming up and he is sure to have friends over,” she says, beaming. “I hope they like my biriyani.”

More than 3,000 mothers like Prithi, from across Mumbai, come to Meisheri to send food to loved ones abroad. What sets Meisheri’s service apart from other “heat and serve” products is that the food retains its nutritional value, flavour and taste and there are no preservatives added. The service is so customised that...

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