03 March, 2021

Promo Provocation

Doctors’ groups oppose IMA’s ad deals

Narendra Bisht
Promo Provocation

After a recent episode on medical malpractice on Aamir Khan’s TV show Satyamev Jayate, the Indian Medical Association (IMA), which represents some 1.78 lakh doctors, has demanded an apology from the film star. But there’s something questionable the association has in common with the filmstar—endorsements. Aamir once endorsed Coca Cola; the association endorses another soft drink and a soap, among other products. A body of doctors—People for Better Treatment—has now issued an open letter, pursuant to its complaint with the National Human Rights Commission (NHRC), seeking investigation of IMA’s intentions and ethics, for it has been endorsing products for quite a few years.

Kunal Saha, president of People for Better Treatment, has written to the human rights watchdog, saying that such endorsements—especially of colas—could adversely impact people’s health. Children overindulging in colas could be at risk of obesity and other conditions.

The IMA...

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