04 December, 2020

POSHAN DIARY: How Outlook’s Ongoing Nutrition Mission Became A Story Well Told Around The Nation

Humble adda sessions and startling stats led to the Outlook Poshan initiative, moving malnutrition from the margins to the mainstream

Illustration by Saahil
POSHAN DIARY: How Outlook’s Ongoing Nutrition Mission Became A Story Well Told Around The Nation
outlookindia.com
2019-09-19T14:20:02+05:30
An Adda Here, A Khatti There

They call it differently in different places: Adda in Calcutta, my birthplace, and Khatti in Bhubaneswar, where I spent a sizeable part of my early career. But irrespective of the name given to it, I have been a die-hard fan of the leisurely conflabs around dimly lit roadside tea stalls, preferably under a tree. Despite disapproval from snooty relatives and status-conscious friends, my faith in such timeless chats has withstood the test of time.

Outlook’s Poshan initiative, wherein we are seeking to help start a conversation around the scourge of malnutrition by highlighting maladies such as stunting and anaemia, is a testament to my trust. Months into a sustained coverage of the issue that impacts our collective future, we have run hundreds of stories,...

unsub

THIS ARTICLE IS PRICELESS...

To read this piece, and more such stories in India's most exciting and exacting magazine, plus get access to our 25-year archives goldmine, please subscribe.


More from Ruben Banerjee


Latest Magazine

December 07, 2020
content

other articles from the issue

articles from the previous issue

Other magazine section