How will Animal Planet be different from Discovery and National Geographic?
Animal Planet is the first channel of its kind. The idea is to tap the synergy between BBC's quality natural history shows and Discovery Channel's solid production base.
What is its USP?
It's the human dimension—an exploration of the relation between man and animal.
Where else have you launched the channel?
The US, Latin America, Europe. Now we're expanding into the Asian market. The US alone has around 45 to 50 million subscribers.
What has been the Animal Planet experience in other countries?
It's one of the fastest growing cable channels. In South America we have 3.5 million subscribers.
What is the viewership expected for the channel?
We're looking at family viewership in India. Asia has many channels catering to men and teenagers. But there is no channel for the entire family. That's why we are here.
Is it easy to earn advertisement revenue from this Channel?
We'll exploit both ads and...