30 October, 2020

Paint The Sun Red

Why is the gun trained on Sun TV? The answers lie in central and state politics and a massive marketshare.

Paint The Sun Red
outlookindia.com
-0001-11-30T00:00:00+05:53

Sun News Network, a fledgling, loss-making English TV channel headquartered  in Toronto and probably unknown outside Canada, signed off abruptly early one morning in February this year after efforts to find a buyer went in vain. The shutdown wasn’t announced in advance and the management later explained as to what spelled the end of the venture—insufficient market penetration to generate profits and the many obstacles to carriage that it encountered.

The Canadian broadcaster wasn’t related to the Chennai-based Sun TV Network, the television company owned by the reclusive billionaire Kalanidhi Maran. And certainly poles apart when it came to profitability, market share and distribution. But here’s the coincidence—mighty Sun TV too faces the threat of its channels being taken off air. And with the same suddenness and no less ignominy. For a media baron who has seen much political turbulence affecting a sensitive business, it can’t get any more dire than this. Kalanidhi Maran is currently fighting the battle of his life.

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