Reckitt Benckiser and Apollo Hospitals Group have a vision for taking their partnership in healthcare and nutrition beyond Aragonda and Thavanampalle Mandal in Chittoor district of Andhra Pradesh, where the two pioneer brands have successfully joined hands to improve the sanitation, hygiene and health outcomes of the people.
Reckitt Benckiser tied up with Apollo Hospitals in July 2019 to drive India’s health narrative with the launch of ‘Arogya Rakshak’ - Protected by Dettol, Cared by Apollo, which aims to strengthen the school hygiene programme, health clinics and support community nutritional centres in Thavanampalle.
The two brands are now planning to jointly create a Centre of Excellence in Community Nutrition, which is likely to be launched this year.
Ravi Bhatnagar, Director External Affairs & Partnerships, Reckitt Benckiser, Health told Outlook: “We are very happy that Harvard is to make a case study of Aragonda village, and cite it as a gold standard for any village in the world. The Arogya Rakshak programme is very,...