06 May, 2021

On Your Mercs

Driving a Merc is Aurangabad’s way of telling the world they’re not backward

Apoorva Salkade
On Your Mercs

When the Mercedes office in Pune got a call two months ago from Aurangabad, a city better known for the nearby seventh century Ajanta-Ellora caves than for its industrial growth, the salesman at the receiving end was not impressed. Not even when the caller told him that they wanted to book at least a 100 Mercedes cars, the largest-ever bulk booking of the luxury car in India. “We’ll call you back,” he said, but never did.

It’s an attitude that raises the hackles of Aurangabad’s mushrooming new billionaires. It’s an uphill task, they say, to convince anyone outside Aurangabad that there’s big money in this small town, once touted as Asia’s fastest growing city but better known for the ‘industrialists’ from outside who milked the state government dry of subsidies and vanished overnight. “We resent being called a backward...

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