19 June, 2021

Now, The 'T' Certificate

Now, The 'T' Certificate
A Tamil film released last week, Unakkum Enakkum Something Something (Something Something Between You and Me), overnight had to drop its ‘English’ baggage. They were forced to after the M. Karunanidhi-led DMK regime announced in its budget that "full exemption from entertainment tax will be given to new films if they are named in Tamil". The producers of the Trisha-starrer thought it prudent that ‘Something Something’ be culled from the title. Karunanidhi’s predecessor J. Jayalalitha had wooed the industry with various sops—banning video piracy, reducing fees on outdoor shooting and showering awards just ahead of the May elections. Significantly, Jayalalitha seemed to have also had better criteria for granting exemption. Her government’s 2004 budget had announced that low-budget films with "good themes useful for social mobilisation and propagating good values" will qualify for the exemption. The industry, of course, did not bother to rise to the challenge.

Predictably, the latest move has found favour with the industry. The critics, though, have...

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