21 September, 2020

No Giant, No Midget

Consumers want both experiences, but there will be some pain

No Giant, No Midget
Earlier this year, ICRIER was asked by the government to study the impact of organised retail on mom-and-pop stores in major cities. We did an initial survey of 2,000 stores in the vicinity of malls in 10 cities across the country. When some experts pointed out that our findings would not be robust if we did not do another survey of stores that are not in the vicinity of the malls, which is the controlled group, we decided to seek more funds from the ministry and do that. We are in the process of doing another survey of 800 stores outside the footprints of the malls in the four main metros. Between the first and the second survey, there was a gap of around three months.

Recent reports in a section of the media clearly show they had access to an old and partial version of our data—but not our report. They quote that we have surveyed 1,600 small retailers, which is not right as over the two surveys, we have done 2,800. Even after cleaning up the sample for the first survey, we have done 1,990 or so. They have just reported the raw data and...


To read this piece, and more such stories in India's most exciting and exacting magazine, plus get access to our 25-year archives goldmine, please subscribe.

More from Rajiv Kumar

Latest Magazine

September 28, 2020

other articles from the issue

articles from the previous issue

Other magazine section