29 November, 2020

Niira, Of Two Eyes

Who’s this woman? An unofficial career biography of a lobbyist who flew too close to the sun...

Niira, Of Two Eyes

The Girl Who Was Once Nira Sharma

  • Moved to London from Kenya in the 1970s. Schooled at Haberdashers’ Aske’s. Bachelor’s at University of Warwick.
  • Has three siblings. Father in aviation. Three sons from failed marriage with UK businessman Janak Radia.
  • India entry in 1995. Sahara liaison officer. India rep of Singapore Airlines, KLM, UK Air.
  • Floats Crown Air as MD in 2000, with sister Karuna Menon as partner. Secures FIPB clearance to invest over Rs 100 crore, but plan falls through.
  • Sets up Vaishnavi Communications in 2001, followed by Noesis, Victom and Neucom Consulting. Bags all 90 Tata group accounts. Reliance joins list in 2008.
  • Bid to launch Magic Air collapses in 2005 as rules stipulate Indian ownership. PIO Radia holds a British passport.
  • Spends months at Singur in ’08 during Tata Nano row. Lands in 2G scam in 2010.



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