20 September, 2020

Neelesh Misra

The journalist, lyricist and author on reinventing the art of storytelling

Neelesh Misra

Tell us about your hit radio show, Yaadon Ka Idiot Box.

I tell intense, emotional stories set in an imaginary city, Yaad Sheher, in a two-hour show aired across 35 cities on Big FM.

With shrinking attention spans, how do you hook your audience?

Storytelling went out of fashion as people stopped telling stories. But listeners find their lives reflected in Yaad Sheher. It’s for people who miss home, as it creates a sense of nostalgia.

Your strongest audience?

It’s fascinating how young listeners have responded. One hostel even changed its dinner timing so the students could tune in on time.

It must be tough to write a story everyday?

This has been my toughest project yet. Each story is about 2,800 words, and it’s like writing a new film everyday.

So how do you keep it going?

I now have a talented team of young writers to help me. The challenge is to maintain the curiosity, to keep it...



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