17 January, 2021

Need A Hard Dose, Doc

Need A Hard Dose, Doc
As the Manmohan Singh government completes half its designated life, its energies and enthusiasms need to be concentrated on winning the 2009 election. The business of government must naturally go on, both the routine and the critical will require careful attention. However, the topmost priority has to be accorded to maximising existing electoral positions with inroads being made into those states where the party is weak. Perhaps a degree of populism might be required, perhaps some necessary and unnecessary concessions might have to be extended (concessions which are likely to upset the pink papers, North Block and the IMF), perhaps some burdens might have to be placed on the Indian middle class which could spoil the ongoing party. Above all, this government has to find the wit and the imagination to craft a communication strategy which messages the marginalised. I'm not talking about spin or lies or deceit, I'm talking about broadcasting the conviction that the UPA cares for those excluded from the party: 800...


To read this piece, and more such stories in India's most exciting and exacting magazine, plus get access to our 25-year archives goldmine, please subscribe.

In this article:

More from Vinod Mehta

Latest Magazine

January 25, 2021

other articles from the issue

articles from the previous issue

Other magazine section