22 June, 2021

My Kurta’s Runaway Colours

Fabindia, that byword for casual Indian chic, falls for Gallic charm

Sanjay Rawat
My Kurta’s Runaway Colours
outlookindia.com
-0001-11-30T00:00:00+05:53

As a dedicated, unpaid mannequin and clothes-horse for Fabindia the past twenty-something years, I think I have earned a right to complain. The past few days I’ve been anxiously holding up my kurtas to check if the label has mutated into Fabinde—with a stylish French acute over the ‘e’.

The news is that Wolfensohn Capital Partners (WCP), the Mauritius-based company owned by former World Bank president James Wolfensohn, which had bought eight per cent shares from the unlisted Fabindia in 2007, has last week divested these shares to L-Capital, the private equity front of Louis Vuitton Moet Hennessey (LVMH), a portmanteau company created out of a heady cocktail between the LV brand of ready-to-wears and travel accessories with the cognac and champagne majors Moets, Chadron and Hennessy.

In the era of corporate cannibalism, crisis hits complacent consumers in not a few complicated ways. The $283 million brand Fabindia, a household name for desi, ethnic apparel and accessories, blowing this quiet French kiss at...

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