Marqusee uses the World Cup as a takeoff point to examine national identity, social values, corporate giants, advertising—symbolising the increasing global intrusion on cricket. Through his three-month tour of the three host nations, Marqusee analysed issues thrown up by the World Cup and the effect it had on South Asian people and politics.
"It is in the subcontinent that the one-day game—an attempt to squeeze cricket's amorphous pre-industrial sprawl into its designated niche in the modern marketplace—has been most ruthlessly exploited by nationalist and commercial forces. I knew from experience a one-day international in...